| Stage |
• Snapchat bulk ad creation (single media format) |
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| • TikTok bulk ad creation (single media format) |
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| • Ad creation to multiple ad accounts, campaign and ad sets from spreadsheets |
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| • Managing CTA, Display link, UTM parameters and ad name during creation from spreadsheets |
• Meta and TikTok carousel creation from spreadsheets |
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| • Auto-mapping |
• Multi-media Meta ads creation from spreadsheets |
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| • Smart+ multi-media ads creation for TikTok |
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| • Dropbox and Frame.io integration |
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| Birch AI |
• Improving the speed of responses |
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| • Business context to improve personalization |
• Improving the speed of responses |
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| • Wide screen for AI chat |
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• Meta MCP update_ads_entity tool (status, budget), and tools to create campaigns, ad sets, and ads |
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| • Analyzing and creating custom metrics via AI chat |
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| • Meta MCP prompts suggestions |
• Analyzing rule logs for performance insights |
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| • Use AI to create and manage Stage bulk uploads |
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| • Routines (scheduled prompts, Stage → GS ad creation) |
• TikTok MCP |
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| • Rule editing |
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| Birch MCP |
Closed Beta MCP: read tools for automation rules and rule logs and write tool for Stage uploads |
Write tools for editing automation rules (enabling, duplicating, changing ad accounts) + read tool improvements. |
Write tools for editing the filters and conditions of automation rules. |
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| Rules |
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• Support more metrics for TikTok Creative level automated rules – website group metrics, ‘Start trial’. |
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| • Increase number of ad accounts rules work with for Snapchat and Google. |
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| • Add filter grouping for TikTok, Snapchat, and Google rules |
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• OR operator for filters in Google rules |
Shared custom metrics between Workspaces |
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