Hi 👋

We are Bïrch. Our product is a mighty toolbox for all the things creative and growth marketing teams do — content creation, collaboration, and ad campaigns, all in one place. We've been in the game for over 9 years, trusted by 800+ companies and more than 5,500 marketers. With billions in ad spend running through our platform, we're not just keeping up, we're one of Meta's fastest-growing partners and officially backed by both Meta and Google. Recently, we rebranded from Revealbot to Bïrch, and we wrote about this transformation journey here.

We’re moving from one successful product to a multi-product platform. Last year, together with Meta, we launched Bïrch Hub, a simple and friendly server-side tracking tool for ads, and we’re strengthening our backend team to support that growth. In this role, you won’t just maintain existing systems, you’ll help build new products and services, shape architecture together with the team, and contribute to key technical decisions while writing high-quality code across our dual-language backend (Ruby on Rails and Go).

🌍 Who are we?

We're a remote-first team of 35+ friends spread around the world with an HQ in Barcelona. We've built one successful product and now transitioning to a broader vision. We hire globally and love meeting offline: last two years we were in Barcelona, the year before in Istanbul. Here's our team's Instagram that can show you more of who we are. We are a spicy mix of different cultures and backgrounds.

Feel our vibe better from this video from our latest annual Offsite on Ibiza:

https://youtu.be/S2HaxbCyYfc?si=AXccG1_oQJnM5_Gv

🧑‍🎤 Who are you?

We're looking for a senior engineer who combines technical depth with a product mindset — someone who cares about the "why" just as much as the "how." You're comfortable owning complex systems and making architectural decisions on your own. You find smarter, simpler ways to solve problems instead of over-engineering, and once the team makes a call, you stand behind it fully.

<aside> <img src="notion://custom_emoji/b8c1bff0-0332-4825-8448-30cb007fe4e7/1ce3f049-40a3-804e-83bb-007a246d96cf" alt="notion://custom_emoji/b8c1bff0-0332-4825-8448-30cb007fe4e7/1ce3f049-40a3-804e-83bb-007a246d96cf" width="40px" />

• You have deep expertise in Ruby and Ruby on Rails. You understand how the framework works under the hood, keep up with new versions, and write clean, idiomatic code.
• You're confident with Go. Our backend is a dual-language architecture: a Rails monolith for the web app and 20+ Go microservices that power our core automation engines, APIs, and heavy processing. You'll work across both daily roughly 50/50.
• You have expert-level knowledge of PostgreSQL. Not just writing queries, but understanding how databases work at scale: indexing strategies, query optimisation, partitioning, and knowing when scaling techniques are needed.
• You have a DevOps mindset. You take responsibility for how your code runs in production and can make infrastructure-related decisions. Our infrastructure is deliberately simple: EC2 instances, Docker containers, Terraform and Ansible — no Kubernetes, no serverless. Engineers own how their code runs.
• You have a pragmatic relationship with AI tools. You use them when they help you move faster, understand what the AI produces, and know when it’s quicker or safer to just write the code yourself.
• You take testing seriously — writing effective tests that cover essential scenarios without unnecessary overhead.
• You're skilled in performance optimisation — you use caching, specific algorithms, or architectural patterns when they bring real, measurable benefits.
• You primarily communicate in English with your teammates.

Bonus points if you have:

• Experience with Ansible, Terraform, and AWS Stack
• Working ****experience in the AdTech/MarTech industries. </aside>

✍🏼 What will you do?

You’ll be the sole backend engineer in a small product squad, working alongside a product manager, a frontend engineer, and a product designer, with full ownership of the backend side. Our platform handles billions in ad spend across Meta, Google, TikTok, and Snapchat, so reliability and quality of your work have a direct financial impact. Our stack is Ruby on Rails 8 and Go 1.25, with PostgreSQL 18, Redis, Sidekiq, and Docker under the hood. We deploy via GitHub Actions and monitor with Grafana, Prometheus, and Sentry.

<aside> <img src="notion://custom_emoji/b8c1bff0-0332-4825-8448-30cb007fe4e7/12e3f049-40a3-80c3-8b9c-007ac7a8f554" alt="notion://custom_emoji/b8c1bff0-0332-4825-8448-30cb007fe4e7/12e3f049-40a3-80c3-8b9c-007ac7a8f554" width="40px" />

Main focus areas:

• [ ] Own large features and full products. You'll be the primary backend engineer taking features from idea to release — working closely with product manager, designer and your frontend counterpart.
• [ ] Write production-ready code in Ruby and Go for new features and products, as well as improving existing systems.
• [ ] Proactively find high-value work and help guide the team's planning process. Participate actively in product planning, contributing to defining how technical problems should be solved.
• [ ] Handle and triage production issues across different systems, taking ownership and driving them to resolution.
• [ ] Review critical pull requests and give clear, actionable feedback aligned with our engineering principles.
• [ ] Develop and maintain integrations with ad platforms like Meta, Google, TikTok, and Snapchat APIs — each with their own data models, rate limits, and quirks.
• [ ] Define and improve engineering standards — from coding and testing practices to monitoring, debugging workflows, and CI/CD pipelines. </aside>

How will you know you're doing well?

After 3 months, you've shipped your first medium-sized feature end-to-end, are comfortable navigating the codebase, and are contributing meaningful code reviews. You understand our product domain (ads, automation, Meta ecosystem) well enough to make informed technical decisions.