| Product | July | August | September | October | November | December |
|---|---|---|---|---|---|---|
| Stage | • Snapchat bulk ad creation (single media format) | |||||
| • TikTok bulk ad creation (single media format) | ||||||
| - | • Ad creation to multiple ad accounts, campaign and ad sets from spreadsheets | |||||
| • Auto-mapping | • Scheduled ad launch with routines | |||||
| • Managing CTA, Display link, UTM parameters, Lead form (Meta), and ad name during creation from spreadsheets | ||||||
| • Meta and TikTok carousel creation from spreadsheets | ||||||
| • Multi-media Meta ads creation from spreadsheets | ||||||
| • Dropbox and Frame.io integration | ||||||
| • Smart+ multi-media ads creation for TikTok | • New campaign creation | |||||
| • Media bulk upload to multiple ad accounts | ||||||
| Birch AI | • Improving the speed of responses | |||||
| • Business context to improve personalization | • Improving the speed of responses | |||||
| • Wide screen for AI chat | ||||||
• Meta MCP update_ads_entity tool (status, budget), and tools to create campaigns, ad sets, and ads |
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| • Analyzing and creating custom metrics via AI chat | ||||||
| • Meta MCP prompts suggestions | • Analyzing Meta rule logs for performance insights | |||||
| • Use AI to create and manage Stage bulk uploads |
| • Analyzing rule logs and conditions for TikTok • Rule drafts creation for TikTok via Birch AI chat • Add timestamp for AI chat messages, rename/delete chat option • TikTok MCP • Routines | • Rule editing option (Meta Ads, TikTok Ads) | • Upload (+drag&drop) txt, pdf documents to the chat | | Birch MCP | Closed Beta MCP: read tools for automation rules and rule logs and write tool for Stage uploads | Write tools for editing automation rules (enabling, duplicating, changing ad accounts) + read tool improvements. | Write tools for editing the rule filters. | Write tools for editing the rule conditions. | | | | Rules | | • Increase number of ad accounts rules work with for Snapchat and Google (up to 5) • Add filter grouping for TikTok, Snapchat, and Google rules • OR operator for filters in Google and Snapchat rules | • Support more metrics for TikTok Creative level automated rules – website group metrics, ‘Start trial’. • Duplicate the adset outside of the parent campaign on Meta Ads | • Custom metrics on Creative level | • AppsFlyer metrics on Creative level • ‘Hours since creation’ metric on Creative level | Shared custom metrics between Workspaces |